Atelier Mécanique Van‑Tu
Visual identity
Mr. Van-Tu is of Vietnamese origin and founded Atelier Mécanique Van-Tu over 20 years ago. The company offers different services associated with automobiles: general mechanics, body reparations, car sales and funding. His son and associate wishes to rejuvenate the enterprise and enhance its’ productivity while pursuing its’ primary mission in terms of superior quality services.
The mandate
We’ve revisited the visual identity to adapt it to the modern day, while maintaining the company’s vision and goals and staying loyal to the founder’s personality. We chose the path of simplicity, quality and minimalism. The logo illustrates the letter V and refers to the founders’ name, Van-Tu, as well as his Vietnamese origins.
