Our Belief
A well-thought-out brand identity is a sustainable driver of business growth. It goes beyond appeal—it creates emotional connections with your customers. This belief is backed by solid data: the Media in Focus study synthesizes data from the databank of the Institute of Practitioners in Advertising (IPA), which analyzed over 1,400 brand case studies from 1998 to 2016. One key conclusion of this study is that “Brand building takes over as the primary driver of growth from sales activation after six months.”
Behind Filière M
Hi, I’m Mélanie, the strategist and creative director behind Filière M. Passionate about people and design in all its forms, I’ve dedicated my career to exploring and understanding brands.
I began my professional journey as an interior designer, working on commercial projects in the restaurant and hospitality industries—two sectors where crafting experiences is essential. My passion for visuals and words then led me to study graphic design in Quebec and France and deepen my knowledge of brand strategy in the United States. With this triple expertise, I combine strategy, design, and creativity to craft brands that are both innovative and cohesive.
My years in large corporations, agencies, and as an independent professional have allowed me to contribute to developing concepts and strategies for a variety of clients. With over 14 years of experience and a knack for bridging strategy and creativity, I partner with you to help you position yourself with impact.
Awards and publications
Design at the service of brands
4 October 2018
Everyday you encounter it, both in the real and digital worlds. It plays a key role in the strategies used by the most admired businesses of this world. You may have guessed, I’m referring to design.