Filière M

We are sensitive to nature
and inspired by culture, travels,
and people who challenge
conventionality.

According to your project’s scale
and needs, the studio’s professional
composition adapts. Filière M works
with experts from a wide range
of disciplines to allow us
to propel your vision further.

Our convictions

We believe that small businesses and mindful organisations have the power to bring positive change to the world. For this reason, Filière M gave itself the mission to accompany them through the process. For us, design is a powerful lever serving brands. Paired with a fine strategy, brands connect more easily with people and can transform the market.

Illustration inspired from the The Designful company book by Marty Neumeier

Our approach

Our holistic approach allows us to thoughtfully deploy your brand:

Discovery

To understand your project appropriately, we want to learn as much as possible about you, your values and your goals to shed light on your true nature.

Reflection

We then position our reflection through rigorous research and analysis.

Creation

We explore different creative paths and discuss them with you. Here is where we create beautiful things and where magic is brought to life.

Deployment

We develop communication tools for each context of use. We ensure that your brand’s evolution follows a logic and efficient approach.

Behind Filière M

Hello! I’m Mélanie, the woman behind Filière M. I am a strategist and brand designer, fuelled by human connexions and creativity.

My career started off as an interior designer, working mainly in the restaurant and hotel areas. My sensitivity regarding images and words drove me to accomplish a degree in graphic design in Quebec and France.

My years creating as a freelancer, in an agency and within a large sports’ company allowed me to take part and elaborate concepts and strategies for multiple and various accounts. As a farmer’s daughter, I feel emotionally tied to local products.” To accompany passionate entrepreneurs who wish to make the world a better place is my daily motivation.

Awards and publications

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Tequila Lounge

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Design at the service of brands

4 October 2018

Everyday you encounter it, both in the real and digital worlds. It plays a key role in the strategies used by the most admired businesses of this world. You may have guessed, I’m referring to design.

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