Visual identity and packaging design
94 Celcius is a brand new micro-roasting company that allows us to travel with every sip of coffee. Their main goal is to offer fine products originating from high-quality producers. The coffee is carefully roasted to make sure the aromas of each region are well highlighted.
The coffee market is very competitive. Therefore, we had to create a visual-identity that stands-out from any competitor. The preferred angle: recall adventure and rigor. The symbol withholding the logo, through its codes, adds a mysterious and exotic touch. The number 9 looks like an eye, referring to the way we gaze at the world when we travel and the mental awakening offered by coffee. We then created the packaging design and produced different visuals to suit each aroma.